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But specifically for gamers, YouTube claims that the country is its third-largest gaming market. One of the key reasons behind YouTube's success in India is the existence of a broad local content portfolio. Gagandeep Singh sees YouTube as a better platform for streamers in India over Twitch Nevertheless, Singh, 24, says that YouTube largely dominates live streaming space in India - irrespective of the global expansion of Twitch and Mixer. "People can easily go to your channel and watch the content and find the connection because it's in Hindi or English, so it's better than Twitch."Īlongside Amazon-owned Twitch, the western markets have Microsoft's Mixer, which transformed from live streaming service Beam back in May 2017 and added renowned Fortnite streamer Tyler "Ninja" Blevins earlier this year. "Basically to grow more in our region and our country, YouTube is apter and it's present in almost all the mobile phones in India right now," says Singh while speaking with Gadgets 360 over a phone call. Just like Periyasamy, Gagandeep Singh, who regularly uploads his game stream videos in Hindi and Hinglish (a mix of Hindi and English) on YouTube channel SikhWarrior that has over 111,000 subscribers, believes that YouTube appears as a better platform for live streamers over Twitch. "But in India, it's only YouTube as a popular platform for live streamers and gamers." "If you do a comparison in foreign, Twitch is a more popular platform for live streamers and gamers," he says. But the Chennai-based streamer didn't find Twitch as a fruitful platform especially for his game stream videos that particularly target Hindi and Tamil viewers. So if I'm sick and not doing streaming for one week, I won't earn a single money for that week."Īlthough Periyasamy originally started streaming mainly on YouTube, he did try to multi-stream some videos on Twitch, which is one of the leading video game streaming platforms in the global markets and is a strong competitor against YouTube. "It's like in one month I get more money, while in another month I get less money," states Periyasamy. 60,000, the streamer tells Gadgets 360 in a telephonic conversation. Sometimes, the earnings reach even around Rs. 32,000 per month through his live streams.
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15,000 a month, he's currently generating over Rs. While in just roughly first five months of starting his YouTube channel MidFail-YT, Periyasamy started earning between Rs.
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He spends six to seven hours a day sitting in front of his PC to live stream his commentary and gameplays to the public. Periyasamy is one of the emerging live-streamers from India who are leveraging YouTube to grow their presence in nascent space. 45,000 a month and became a full-time streamer. However, with the swift growth in the video streaming world, Periyasamy left his job through which he was earning around Rs.
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He at first used to live stream between 10:30am and 1pm and then leave for his regular job as a 3D artist at Amazon India. The 29-year-old gamer, who started his journey as a video game streamer back in September 2018 - after originally being addicted to multiplayer online battle arena (MOBA) game Dota 2, often plays titles such as Call of Duty Mobile, God of War 4, and PUBG Mobile. In addition to the analytics updates, YouTube also announced that it’s opening applications today for its recently announced VR Creator Lab, which will give enterprising VR video creators a 3-month program in LA and $30k-$40k to help them produce more top notch immersive 360 content.Prabhakaran Periyasamy logs in on his system on a daily basis to live stream his gaming commentary and connect with a community of over 122,000 subscribers. As more VR headsets integrate eye-tracking, something Google has show interest in through its Eyefluence acquisition, insights are only going to get more exact. Though advertisers have yet to really break into 360-degree advertising due to its costliness and VR’s nascent market size, tools like this will definitely give them greater insights into where the eyes of their viewers are. So, while the medium has been pitched as one for discovery, the company advises sticking what’s important right in front of viewers or at least using onscreen cues to direct attention to other areas of the screen. YouTube had some interesting heat map insights to offer, most interestingly that people spend 75% of their time in 360-degree videos looking at the 90-degree slice that’s in front of them. A lot of creators are still having a tough time creating effective 360-degree content.